Mitch Markel

EVP & Group Lead, Burson Insights & Intelligence

Mitch Markel is EVP and Research Group Lead at Burson Insights and Intelligence, specializing in developing marketing and communication strategies for Fortune 500 companies and non-profit and advocacy groups.  

For over 30 years, Mitch has been challenging assumptions and conventional wisdom in market research, utilizing cutting-edge methodologies to answer tough questions for his clients, and providing new levels of insight into their categories and audiences.  

Mitch heads up the firms’ Jewish non-profit arm, and has worked with key organizations including JFNA, ADL, Hillel, Jewish Family Service, One Table and JAFI .  Additionally, Mitch also provides strategic consulting to companies such as WeightWatchers, YouTube, Uber, Sonic Drive-In and Toyota.

Mitch holds a BBA in Marketing from the University of Massachusetts at Amherst, where he also minored in Sociology. He received his initial training at the Social and Demographic Research Institute.  He is married with two kids and lives in New Providence, NJ.