Matt Dorf

CEO & Founder, West End Strategy Team

As a veteran political insider whose award-winning communications create impactful results, Matt Dorf quarterbacks West End Strategy Team, leading the firm in its work with organizations, advocacy campaigns, foundations and companies.

Matt approaches strategic communications using a Goals-Audience-Tactics framework to ensure that successful tactics reach the audiences necessary to achieve these goals.

Drawing on his deep expertise across media, advocacy, government and strategy, Matt creatively leverages public-facing moments, broadly influences public opinion and helps clients secure tangible results— passage of legislation, moving public opinion, boosting membership, or expanding a donor base. An award-winning former bureau chief, political adviser and lobbyist, Matt is immersed in politics at the highest levels, sitting at the forefront of some of the world’s most critical issues, including human rights, foreign policy, gun violence prevention, climate change and promoting diplomacy.

In 2013, he founded WEST and partners with clients we believe in to drive social change.