Gretchen Barton

Founder, Worthy Strategy Group

Gretchen Barton is the founder of Worthy Strategy Group and former Research Director at Future Majority. A seasoned researcher and strategist, she has led national initiatives on poverty, the youth vote, nuclear disarmament, immigration, and more. Over the past two and a half years, she’s spearheaded messaging and supported aid efforts on Ukraine and is now leading a national campaign against antisemitism. She is the founder of the American Leadership Project, working with Hollywood to expand the notion of what a leader looks like, and she has written extensively on narrative strategy that moves Americans.