Alex Rif

Alex Rif

CEO & Co-Founder


One Million Lobby

Alex Rif is an Israeli-Russian Poet and Social Activist.

As a cultural-social entrepreneur and community organizer, Alex synthesizes storytelling and cultural-hacking with her public policy experience to amplify unheard voices in Israeli society, particularly, Russian-speaking Israelis (RSI). Founder and CEO of One Million Lobby, the first Israeli lobby to advocate for a better social, economic, and cultural reality for the 1.2 million RSIs and The Cultural Brigade, a platform for cultural-hacking projects, led Novy-God and other country-wide projects, which rebranded Russian-Israeli culture and made the RSIs feel at home. A TV series she created, "Generation 1.5", about the 90’s immigration wave from the FSU was broadcasted on April 2022 on Israeli Public Broadcasting Corporation (Kan). Previously, she led employment policy for marginalized populations at the Ministry of Economy. 

Alex was recognized by ‘The Marker’ as one of the 40 under 40 promising young Israelis, and her poetry book, ‘Silly Girl of the Regime,’ won the Matanel award. She holds an MA in Public Policy (Civil Service Cadet Program) and a BA in Political Science & Business Administration, both from The Hebrew University of Jerusalem. Mother to Gur and Oz, and partner to Daniel.